Yes. we have heard big conglomerates like Unilever, UAC, WAPCO etc., Struggle under the weight of high cost of business expansion and growth. It's even more difficult for small businesses that do not have the right market plan, you need ...

Major and encompassing policy changes in the past year has opened a floodgate of opportunities for discerning entrepreneurs to tap into A few articles past we reviewed the pockets of progress that resulted from the year 2005, improved funding for ...

As entrepreneurs, our businesses are fueled by volume of potential customers reached and the purchases that result from a fraction of the customers reached. The challenges associated with reaching a wide potential customer-base cannot be over emphasized. In this article ...

Staying afloat in business is a must, and the strategies of survival in recession is a factor that business owners must imbibe At this time in Nigeria, small and medium scale ventures are vulnerable, they are struggling to remain alive ...

The greatest advertisement strategy you can ever have is your word! Find out how to use it. We all are trying to get more customers who need our products but are not aware that we exist or others who are ...

Thorough evaluation of the cost and business climate are imperative in selecting projects we undertake, and in fashioning winning strategies that will put us in vantage positions. As our appetites are whet and we are looking into sectors that are ...

Business success cannot be possible without a conscious and organised effort to continually win and sustain customer loyalty MARKETING comes to my mind first and foremost as an entrepreneur; of course this is after cash. The link between the two ...

The advantage of research in business is its provision of direct access to your clients' mind, allowing you to evaluate, correct, maintain and consolidate your position in the market Once we have an idea of our position in the market ...

The value this exercise has for entrepreneurs is that it kicks us in the backside and gets our natural competitive edge back on track. It instigates a narrow and singular focus and gets us increasingly innovative and creative in our ...

This is an opportunity to inject the vital and desperately needed funds into your business by tapping into the vast funds thrown up by the banking sector consolidation process DESPITE the many challenging obstacles, political and bureaucratic bottlenecks that have ...